A screenless iPhone camera

I really love this concept from developer Trevor Welsh. It’s a screenless iPhone camera app called Pure. You launch Pure and get a full screen shutter button with no image preview at all. Just tap anywhere to shoot ‘blind’ - and you get an image processed with grading and effects in a ‘vintage’ style added to your camera roll. Just 12 shots per day.

It reminds me of Hipstamatic’s first version which offered just a small square viewfinder to frame your images. That was an homage to lomo cameras or early point and shoot film models that only offered a small optical viewfinder that was only good for general ‘is it in the frame’ checks. No chimping your screen here - the shot you get is the shot you have from that thing.

Pure takes the in the moment theme and takes it to the extreme. Pop a wide shot of your subject and move on. Not sure how sustainable it is for a broad audience but its fun and could catch on among a generation of iPhone photographers that are a little less precious about each individual shot.